Addressing Jurors, Closing

Advanced methods for delivery and content

Advanced methods for delivery and content

Time: 17:30 Refining the closing argument:  Increase your effectiveness in closing arguments with the use of emotion, gently placing blame on a plaintiff, using an adversary's words, and including the jury in the trial's issues...

$7.50

Think about likely jury instructions

Think about likely jury instructions

Time: 10:30 Plaintiff's Credibility Problem: Jurors expect exaggeration: Linking voir dire and closing argument on making the plaintiff's damages "real" and not something to be compromised...

$7.50

Arguing against a party who is not a "Bad Person"

Arguing against a party who is not a "Bad Person"

Time: 9:57 When Your Opponent Is Not a "Bad Guy": How to face up to a problem; link back to jury selection; apply the Rule of Threes; and help jurors conclude your opponent does not need their help..

$7.50

Countering the other side’s themes and theories

Countering the other side’s themes and theories

Time: 11:09 Countering Plaintiff's Themes & Theories: How to quickly give the jury another perspective on the case they are about to hear; responding to plaintiff's opening in a positive manner; coordinating theme and theory...

$7.50

Countering likely sympathy for the other party

Countering likely sympathy for the other party

Time: 15:05 Turning Sympathy to the Defense: How the defense can take advantage of sympathy for the plaintiff; acknowledging the plaintiff as a terrific person; showing respect for the adversary; arguing inferences from the facts...

$7.50

Reasoning to minimize damages

Reasoning to minimize damages

Time: 17:45 Arguing Damages for the Defense: How the defense can minimize damages for the plaintiff; carefully admitting liability; discussing the value of money; suggesting amounts of damages; discussing the positives and negatives of life...

$7.50

Asking for "Big Money" damages

Asking for "Big Money" damages

Time: 12:54 Plaintiff's Big Hurdle: How to Ask for Big Money. Acknowledge that you are asking for a big number; justify it, and make it a fair deal..

$7.50

Using emotion in closing

Using emotion in closing

Time: 12:20 The use of emotional appeal in closing argument: The power of emotion, positive and negative appeals, the dangers of emotional appeal, using humor in closing..

$7.50

Essential elements of rebuttal

Essential elements of rebuttal

Time: 14:13 When You Have the Last Word, Make It Your Best: See the three elements of rebuttal, preparation, patience, and propriety, that create success..

$7.50

Selecting and preparing topics for rebuttal

Selecting and preparing topics for rebuttal

Time: 15:50 Further material on the importance and technique of rebuttal: Planning the argument, what to include/exclude, avoiding sandbagging..

$7.50

Marshal facts and add logical inferences

Marshal facts and add logical inferences

Time: 17:19 Marshaling the facts: Discussing the evidence, drawing inferences, arguing themes..

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Connect the law to the facts

Connect the law to the facts

Time: 17:11 Discussing the law in closing argument: The need to explain the law, justifying the law, the use of graphics, interfacing between the law and the evidence..

$7.50

Use analogies to bolster your main points

Use analogies to bolster your main points

Time: 11:02 Examples from Real Life Make Your Key Points Memorable: Make sure to follow the rules for using analogies and keep an eye out for dangers to avoid..

$7.50

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